Marketing Managment Essay Example | Topics and Well Written Essays - 1250 words

Marketing Managment - Essay Example This step of strategic planning process involves strategic thinking i.e. what the firm needs to do ten to fifteen years from now. The mission is followed by analysis, which involves environmental scan this analysis is important because a business strategy should be congruent with the capabilities of the firm and its external environment. This scan involves industry and competitive analysis, company analysis and identification of competitive strategy. For analysing the industry environment porter’s five forces model is used. The rivalry among firms identifies the extent of competiveness, strength of barriers to entry, buyer power, supplier power and the threat of substitute all are analysed and listed as a part of the industry analysis. In the company analysis the present strategy is assessed based on the performance indicator and financial analysis. A SWOT analysis is conducted identifying the strength, weaknesses, opportunities and threats for the firm. Also PEST analysis, in volving the political, environmental, social and technological changes affecting the firm, is also conducted. Lastly identifying competitive advantage involves core competency and benchmarking. Core competence is what a firm does best and benchmarking is comparing ones products and services with that of the customer in order to add any improvement to the existing product and services. After the situation analysis is the step of goals and objectives. The goal setting and objectives formation is a crucial part of the strategic process. Goals are broad target of what is to be achieved which are then translated in to more measurable, workable, achievable and specific targets know as objectives. After this step comes the grand strategy... This paper approves that studying the industry through porter’s five forces model gives a good picture of the automotive industry. The rivalry among firms in this industry is high due to the great diversity of rivals culture, slow market growth, high fixed costs and low switching costs for the customer. The threat of substitute to this industry is low because all other transportation vehicles don’t offer the same utility, convenience and independence. The industry has high barriers to entry due to high capital requirements and the specialized nature of the industry. The power of supplier is less as compared to that of the buyer. The buyer of the automotive industry is very high. This essay makes a conclusion that the goal for Volkswagen is to bring diversity and new models to their product line. The objective is to introduce newer models like the hands free driving and bring technological advancement in their product line. The corporate strategy for this company is a combination of growth and stability. The company plans to use concentration strategy and bring new models to the same customers. Also in order to grow they will maintain their sales and grow slowly out of their declining profits. The product marketing strategy for VW is affordable price car for everyone so as to increase it market share from the existing one. The company has carried out focus group researches to identify the needs of customers and develop a price that adds value to the customer purchase as a part of VW’s value proposition.

The Wages of Maturity Essay Example for Free

The Wages of Maturity Essay Joyce Carol Oates had distinctively portrayed the harmful consequences that teens may experience when they act much older than their ages. In the story â€Å"Where Are You Going, Where Have You Been†, Oates tells the story of a 15-year old girl who behaves more mature than kids of her age. Oates based this story on a Life Magazine story of a young man killing several girls in Arizona and in it she clearly wants to impart that maturity has its own time and rushing it up will only lead to unfavorable things.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Such thing happened to Connie, the main character of the story, whose ways are a lot more grown-up than her 24-year old sister, June. June was simple and plain looking, whereas Connie is obsessed with her appearance and the need to always look good. Oates describes Connie to have â€Å"a quick, nervous giggling habit of craning her neck to glance into mirrors or checking other people’s faces to make sure her own was all right† (1). She goes out with friends who possess the same behavior and together they love going to the mall, restaurants, and movies houses up until an hour before midnight. One can never see them hang out in places where girls of their age usually are. Connie thinks that the sprees of a typical teenager are boring. And that’s the reason why she goes out in places where young adults spend time. She loves mingling with older boys and her mother never approved to any of those. Connie then, covers what she is doing outside her house by acting differently when she is at home. This is how Connie gets away with her need to show others that she isn’t an ordinary 15-year old with regular hobbies. She wants to show all the people that she was somebody different – somebody far more classy and superior to others.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   At 15, Connie was adventurous and has cars and older boys enlivening her. She lives a wild and thrilling life when she’s outside. Her haven outside was the drive-in restaurant across the busy road where a lot of older kids normally hung out. It was a fly-infested restaurant, but Connie and her friends are pleased and expectant of the place as if it were a sacred building when they are inside it   (Oates 1). Connie’s love to live a mature life is exemplified by her preference for loud music and shiny cars. She chooses to talk to boys older than her when she’s inside the restaurant and ignores the ones who merely came from school. Connie is obviously caught in a world not apt for her, and she is yet to know how harmful that could be for her.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      Connie never liked family affairs because she believes her personality wasn’t apt for those gatherings. She never liked household chores and doesn’t clean even her own room. One Sunday her whole family was invited to a barbeque at an aunt’s house. Connie, being uninterested about the matter, rolled her eyes to her mother and said she’d rather stay home. And that’s when her maturity pretense is going to catch up on her. Arnold Friend, a guy whom she encountered in the same restaurant she frequents, suddenly drove into their garage in his newly painted car. He looks much older than 18 years old, which he claims to be. He is enticing Connie to come and ride away with him, together with another friend Ellie, who is to sit in the car’s back seat. Connie was more than hesitant. But Arnold is clear that she doesn’t have any other choice but to go out with him. Arnold has something inside him that was both weird and scary – and something had made Connie totally helpless with the situation. She knew she was headed for trouble, but she can’t scream or run or do anything about it because Arnold has this supernatural power of disorienting her and making her house feel like a box of carton that is unable to protect her from the harm that he can do to her. Arnold was not merely human. In him is an evil soul and his physical appearance is merely a disguise of what he really is. Connie, unable to think right and is defenseless, have no other choice but to go to him and follow.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Maturity has its wages. People come to age when the right time comes. Rushing it up doesn’t make us more mature than what we really are. Posing to be mature won’t cause people to respect us more. Instead, doing so openly shows our insecurity and vulnerability to them. And that is something they can use against us. Acting mature doesn’t make us mature. It makes us weaker than we should be.

Symbolism in Alice Walkers Everyday Use Essay -- Alice Walker Everyda

Symbolism in Alice Walker's Everyday Use History in the Making Heritage is something that comes to or belongs to one by reason of birth. This may be the way it is defined in the dictionary, but everyone has their own beliefs and ideas of what shapes their heritage. In the story â€Å"Everyday Use† by Alice Walker, these different views are very evident by the way Dee (Wangero) and Mrs. Johnson (Mama) see the world and the discrepancy of who will inherit the family’s quilts. Symbolism such as certain objects, their front yard, and the different characters, are all used to represent the main theme that heritage is something to always be proud of. The main objects of topic throughout the story are the quilts that symbolize the African American Woman’s history. Susan Farrell, a critic of many short stories, describes the everyday lives of African American Women by saying â€Å"weaving and sewing has often been mandatory labor, women have historically endowed their work with special meanings and significance† and have now embraced this as a part of their culture. The two quilts that Dee wanted â€Å"had been pieced together by Grandma Dee and then Big Dee and me [Mother] had hung them on the quilt frames on the front porch and quilted them† (par. 55) showing that these quilts were more valuable as memories than they were just blankets. The fabrics in the quilts â€Å"were scraps of dresses Grandma Dee had worn fifty and more years ago. Bits and pieces of Grandpa Jarrell’s paisley shirts. And one teeny faded blue piece, about the piece of a penny matchbox, that was from Great Grandpa Ezra’s uniform that he wore in the Civil War† (par. 55) putting forth more evidence that these are not just scraps, but have become pieces of family history. The q... ...big yard, and the characters are all symbols that have gotten the theme across that you must always cherish your heritage. Dee will go back to the city and support her more broad perspective of all blacks as Mama will stick to her tighter confines of family history. The one young lady (Maggie) that has yet to be engulfed by others opinions will be the one to press on both histories as one: When Maggie finally smiles ‘a real smile’ at the end of the story as she and her mother watch Dee’s car disappear in a cloud of dust, it is because she knows her ‘mother holy recognition of the scarred daughter’s sacred status as quilter is the best gift if a hard-pressed womankind to the fragmented goddess of the present.’ (Piedmont-Marton) This story full of symbols will carry on generation to generation because as things change so will the people and their outlooks on life.

Competitive Strategy and Competitive Advantages Essay

1- Innovation is important because it allows differentiation from competitors, manufacturing is easier and more flexible, the bar for competition is raised, and there is greater market segmentation. 2- Some advantages of technological innovation are: a wider range of products and services can be delivered to people, GDP has increased, people can communicate in every part of the world, the production of food has become more efficient, and it has yield medical treatments to improve medical conditions. The quality of life has improved. It has created new knowledge to solve practical problems. Disadvantages include: harmful pollution to surrounding communities, erosion from fishing and agricultural technologies, elimination of natural habitats, genetic modification, and antibiotic resistant strains of bacteria. 3- Many innovations projects fail to generate an economic return because it takes a long time to research and develop the innovation. Once this product comes out on the market, it has already become obsolete because a new technology is already being researched as technology is constantly changing. Also, clear strategies are not developed by a firm and poor management of the innovation occurs. Chpt 2 – Sources of Innovation 1(a) Advantages of individuals as innovators: deep understanding of their unmet needs and the incentive to find ways to fulfill them, users have no initial intention to profit from their inventions, new industries can be created. A disadvantage include lack of entrepreneurial traits. 1(b) Advantages of firms as innovators include alliances with stakeholders, absorptive capacity is built via the firm’s in-house R&D. A disadvantage is when firms collaborate with complementors, the firms produce a range of goods and the line between the firm and the complementors becomes blurred. 1(c) Advantages of universities: staff is encouraged to engage in research that may lead to innovations. If an invention is commercialized, the income is shared with the individual inventor. The disadvantage to this is the university has the sole discretion to commercialize the invention and not the inventor. 1(d) Advantages of government institutions as innovators include: the government grants innovative small businesses funding, it develops science parks and incubators. The disadvantage to this is, since the government support so much R&D and funds firms, the government spends less money on R&D as the years passes. 1(e) Non profit organizations perform their own research and development activities and also fund the development efforts of others. 2- Traits include: unconventional thinking, analytic skills, articulation of ideas, self- efficacy, tolerance for ambiguity, and a willingness to to overcome obstacles and take reasonable risks. These traits do not necessarily lead to successful inventions because the inventor may know too little or too much about the field. Also, at times the inventor may not have enough support to think creatively. 3- Firms can look at where individuals have worked before and what they have invented/created. Their past background can indicate they have potential to be more creative. 4- If a firm’s culture, structure, routines, etc supports creativity, then it can perhaps encourage creativity in individuals. These things can inspire an individual to be creative because they are being supported by their employer. Google supports creativity; the firm allows employees to have their own creative workspaces and also gives them the employees great independence. This inspires creativity. 5- Collaborative research develops relationships and networks where people can share information, resources, and ideas to develop something that is innovative. Results can be achieved better this way rather than individually. Chpt 3- Types and Patterns of Innovation 1- Some reasons are: R&D costs can be very high, the innovation can probably take years to develop, technology performance can decrease fast depending on how much effort was put into it, the new technology is threatened by discontinuous technologies, the market for the technology is not large enough, people are unwilling to adopt to the new technology, the technology does not fit in with the firm’s current abilities, and products and services relating to the new technology may be unreliable and/or expensive. 2- Well developed firms are likely to adopt to new technologies instead of developing them because new technologies does not have a dominant design. Established firms are very familiar with the dominant design and do not experiment with new technologies. Instead, the established firms focuses on new knowledge/understanding of existing technologies. It tries to improve products and make production more efficient. New entrants are eager to experiment with new technologies because they are introducing something new into the market; they can perhaps build on that to develop market share. 3- The invention of a laptop with Internet is a radical innovation. It is portable, users can access internet on the go without wires, and work can be done from anywhere. The laptop is competence enhancing as it has built the way for other technologies (e.g. tablets). 4- S-Curve technology improvement: in the early stages, the technology is not understood and effort is put into understanding the technology, when the understanding of the technology is better, improvements are accelerated. The technology begins to gain legitimacy, more improvements are made and the performance begins to increase rapidly. When the limits if the technology is reached, diminishing returns is seen. S-Curve technology diffusion: the adoption of a new technology is slow initially because people are unfamiliar with it. As the technology is better understood, it is utilized by the mass market. When the market has become saturated, the rate if new adoptions declines. 5- Customers are slow to adopt new technologies if there is no trend or demand in the market; technology changes everyday, thus improvements are faster and customers may or may no know about technological trends. If a firm develops a technology beyond the current state of the market need, it has a high competitive advantage, considered innovative ( the firm can build on this) and profit can be made. However, if there is no demand for this technology and the firm cannot penetrate the market, the firm’s costs can become very high and it will lose profit. 6- Short technology cycles: IT, software, social networking, engineering, food, music Long technology cycles: medical, auto, energy, finance, Factors: customer needs, demand, competition, markets, R&D, government, laws Chpt 4- Standards Battles and Design Dominance 1- Sources: learning effects- the more a technology is used, the better it is understood and the more efficient and effective it becomes. Performance is increased and costs are reduced because of these factors. Network externalities- the value/benefit of a good increases because other users in large numbers utilize this particular good. 2- Industries with increasing returns to adoption: Internet software/services, e-commerce, banking, security systems, social networking 3- Increase R&D research, patents, market the properly, hire the best and the brightest from all over the world, increase the industry standard and absorptive capacity, develop more complementary technologies. 4- Network externalities and the stand alone functionality 5- Consumers: yes; they can rely on one firm for the technology because the standard is high and the product is good Competitor: no; they do not have the market share, customers, or profit Complementors: yes; more profit and customers

Globalization in Australia Essay

Globalization literally means the process by which the local phenomenon is transformed into global ones where every person in the world is united into a single society and work together as dependent partners. For a country to be globalized, it has to coordinate its economic, social, cultural, political and political aspects. Basically, the term Globalization has been used to refer to only the financial aspect of Economic Globalization which is the transformation of National Economy into International Economy through Technology, Capital Flow, Foreign Investment, Migration and Trade (Hirst and Thompson, 247). According to the UN-ESCWA , the term means, elimination or minimizing of national boarders so that the flow of goods, services, capital and labor can be facilitated. As globalization continues to sweep every nation, it has had its ups and downs. While on one side it helps in opening up of new markets and wealth creation, on the other end, it is a major contributor to the world disorder and unrest. Economic globalization can be measured using mainly four economic flows:- goods and Services, Technology, Capital and Labor (Bracer and Costello, pp. 19). This essay will look at the features of Globalization in Australia, How the process is driven, the effect that it has had on political scene of the country and finally it will look at how it has affected Australian relationship with other countries. Political Perspective of Globalization Australian Globalization has taken effect on its political system, research resented in (Gupta, pp. 37) show that, apart from concerning itself with the issues of the national governments like security and economic welfare of its people, the Australian government has taken into pursuing political matters in the global arena. They have joined the member groups of known World institutions like the European Union, International Monetary Fund, World Trade Organization and the World Bank among others to help them in this effect. The influence of the Australian Government through these institutions has managed to transcend even beyond its boarders. By using the Central national government, many NGOs with their origin in Australia have been established to help in numerous global issues like the human right concerns, environmental concerns and civil society matters. Domestic Aspect of Politics of Globalization Globalization effect in Australia has seen the gap between the rich and the poor fall by nearly Ten Percent in less than three decades. And not only did that happen, but there was also a notable reduction in the number of undernourished children. The average life expectancy in the same period of time shot to 66 from 58 years while the infant survival per every 1000 rose to 67 from 44. As the country’s economy grows, say by for instance 10%, so do the poorest people in the country by the same margin, thanks to the liberalization of Trade and high technology(Oxley,2003). Since it started expanding, Australia has done so without any sign of recession. It has been so good in doubling the countries wealth and cutting down on unemployment. This big boom has seen the prime minister, John Howard bolster his political fortune with great confidence. The Australian market which was once an isolated market, has undergone great transformations to the point where it can comfortably take advantage of the global market. Australia’s Domestic and International Economy Australia’s economic system is one of the most open in the globe that is; in terms of foreign investment and tariffs. The positive effects of globalization to this country are numerous, some of which are; the Reduction in the transport cost, Easy communication and Cheap offshore production. While it is apparent that globalization can either bring blessings or curses, to Australia it has brought blessings in abundance, The Australian government, through the labor unions have secured great productivity gains. The labor unions which were held in a high state demanded for high pay to their members†¦ they were granted this wish and the results of it was astounding. It saw a dramatic gain in productivity (Arnoldy. pp. 13). Relationship Between Australia and other Developed and Developing Countries The relationship that Australia has had with different nations is shaped by its position as the leading nation in trade and more so its role as being a major donor of humanitarian aid. It has a strong bilateral tie with all its allies and there keen concern regarding the debated on terrorism, free trade and other economic cooperation strategies ( Croucher, pp. 10). Their active participation in the affairs of Commonwealth Nations and United Nations put them in a position of being a darling of every sovereign state. Australia has also joined several of such world organizations like the Economic and Social Funding in 1994, Security Council in 1986 and Cairns Group of Countries (to press for Agricultural trade reforms). It focuses most of its attention to developing countries like Singapore, Indonesia, Philippines, Thailand, Malaysia and Brunei. On the other hand developed nations like the United States, United Kingdom, Japan and China are not left behind. Australia’s major import partners include China Japan, Germany, and Singapore while its export partners are Japan, China, New Zealand and South Korea (www. worldgrowth. org). The future of Australia seems to be quiet bright as far as globalization is concerned. If the current trend continues, then we will witness a lot more fragmentation, personal freedom, Emergence of bigger organizations and wider connectivity. Works Cited Alan Oxley. (2003) â€Å"Globalization and Australia†. Australian APEC Center, Monash from www. worldgrowth. org Retrieved on 09-02-2009. Ben Arnoldy. (2006). â€Å"Australia at the crossroads of globalization †. The Christian Science Monitor. Sydney, Australia. pp. 12-19. Bhagwati, Jagdish. (2004). â€Å"In Defense of Globalization†. Oxford, New York: Oxford University Press. pp. 51-87. Hirst and Thompson. (2002) â€Å"The Future of Globalization†. Published: Cooperation and Conflict, Vol. 37, No. 3, pp. 247-265. Jeremy Brecher and Tim Costello. (1994): â€Å"Global Village or Global Pillage: Economic Reconstruction From the Bottom Up†. Boston, South End. pp. 19-23. Satya Dev Gupta. (1997): â€Å"The Political Economy of Globalization†. Boston, Zed Books. pp 29-64. Sheila L. Croucher. (2004). â€Å"Globalization and Belonging: The Politics of Identity in a Changing World†. Rowman & Littlefield. pp. 10.

50 Idioms About Roads and Paths

50 Idioms About Roads and Paths 50 Idioms About Roads and Paths 50 Idioms About Roads and Paths By Mark Nichol 1. all roads lead to Rome: an expression meaning that many methods will lead to the same result 2. get (back) on track: resume focus 3. get off track: lose focus 4. beat a path to [one’s] door: arrive in great numbers, with the implication that someone who offers a highly desirable good or service will attract much attention 5. blaze a trail: be the first to take a certain approach (from the Native American practice of signaling the course of a trail through a forest with burn marks) 6–7. down the road/track: at a later time 8–9. end of the line/road: a conclusion or outcome 10. fast track: a quick way to accomplish or manage something 11. go down that road: decide to take a particular action, with the implication that the decision starts one on a path that one cannot easily deviate from 12. high road: an easy or sure course to achieve a result 13–14. hit the road/trail: depart, or begin a journey 15. hot on the trail: about to discover something or catch up with someone 16. inside track: an advantage because of circumstances or connections 17. keep on track: maintain focus 18. kick the can down the road: put off a decision or action, with the idea that the decision or action is being pushed farther along the way but will be encountered again as one continues 19. lead [one] down the garden path: deceive someone 20. let’s get this show on the road: an exhortation to begin something promptly 21. lose track: fail to maintain focus, or become distracted 22. middle of the road: moderate or bland, suggesting that something is not at or near one extreme or the other 23–24. on the beaten path/track: busy, frequented, or well known 25–26. off the beaten path/track: not busy, frequented, or well known 27. on the right track: in progress toward a desired result 28. on the wrong track: misdirected 29. on the road to [blank]: used to indicate that someone is or was starting to achieve something, as in â€Å"on the road to recovery† 30. on the trail of [someone or something]: seeking a person or thing 31. on the warpath: angry, from an association with Native Americans heading for an attack 32. one for the road: a euphemism to refer to a final alcoholic drink consumed before departure 33. one-track mind: having a narrow focus 34. paper trail: documents that lead to a discovery or provide proof 35. path of least resistance: easiest approach or strategy 36. primrose path: a seductively attractive course that leads to disillusionment or a bad outcome 37–40. put/throw [one] off the track/trail: to cause someone’s attention to be misdirected, or to cause someone to lose his or her attention or place 41. road hog: a driver who does not allow other motorists to pass 42. road rash: an injury sustained when a bicyclist or motorcyclist falls on the road while moving and scrapes his or her skin 43. road show: a promotional tour, as for political campaigning; originally referred to traveling theatrical productions and similar entertainments 44. the road to hell is paved with good intentions: a proverb that states that well-meaning people make bad decisions 45. stop [one] dead in [one’s] tracks: halt or surprise someone completely 46. take the low road: do something underhanded or unscrupulous 47. high road: do something ethical or noble 48. there is no royal road to learning: learning takes work (with the implication that no special route exists for privileged people) 49. where the rubber meets the road: the point at which a challenge or problem becomes immediate or acute, from the idea of the point when a vehicle’s tires start rolling on the road beneath them 50. wide place in the road: a small town, with the implication that the increased width of a road as it passes through the town is the only distinguishing feature Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:20 Great Opening Lines to Inspire the Start of Your StoryWhen to Form a Plural with an ApostropheAppropriate vs. Apropos vs. Apt

Checking in on New Years Resolutions... How Are Yours Going

Checking in on New Years Resolutions... How Are Yours Going If you didn’t write down your New Year’s Resolutions in January, or even if you did, you may have completely forgotten about them by now. I know that left to my own devices, I would be completely unreliable with regard to checking back on my promises from January. Thankfully, I have a blog and newsletter- with an audience- to keep me accountable! As I look back at my resolutions for my business in 2013, I realize I have succeeded in fulfilling 2 out of 6 of them. Yikes! Let’s look at the hard facts: 1. Publish a Spanish-language version of How to Write a KILLER LinkedIn Profile. I engaged a consultant to look into the possibility of finding someone who wanted foreign rights to my e-book; no one was interested. This meant that if I were to publish a Spanish version of my book, I would have to do it myself. After considering the realities of the costs and effort involved in revising the book in Spanish as well as in English each time LinkedIn changes something in its platform, I determined that this project would not be a good use of time and resources. I did put a lot of thought into this decision however! 2. Publish a 50 Resume Tips book I’m pleased to announce that I will be publishing not one but TWO e-books on resumes within the next month: How to Write a WINNING Resume: 50 Tips to Reach Your Job Search Target and How to Write a STELLAR Executive Resume: 50 Tips to Reach Your Job Search Target. Watch my newsletter for the official announcement about when the books will be available on Amazon! 3. Obtain a Master Resume Writer certification (CMRW) from Career Directors International. DONE as of March 2013! 4. Increase the college essay / personal statement portion of my business to 25% of total business. I have not found the key to increasing the number of personal statement clients I work with in a year. Admissions season is about to start, so I can’t be sure of the numbers for the year, but as of today admissions consulting represents less than 10% of The Essay Expert’s business (last year was a little more than 10%). If you have ideas of how to change that, please let me know- and please send clients if you know anyone in need of personal statement coaching! 5. Start a training for resume writers. This project never quite got off the ground. I was focused on publishing the resume writing e-books and will revisit the resume writer training once the books gain some traction. My vision is to use the books as a syllabus for training. If you know anyone who would be interested in being trained by me as a resume writer, please have them contact me at BrendaB@TheEssayExpert.com. Thank you! 6.  Create 213 success stories! As of this writing my list is not completely updated, but I have about 50 success stories to report. I’m definitely behind on this goal. Part of the challenge is that many people do not keep me as updated as I would like about their job search successes! If you’re reading this and you have received an interview or job after hiring The Essay Expert or following my advice, please report to me at BrendaB@TheEssayExpert.com. Thank you! That’s my report. How are you doing on your New Year’s resolutions? If there’s any way I can support you please let me know! Category:Life and LeadershipBy Brenda BernsteinSeptember 3, 2013

How to Write a Memorable Author Bio (with Template)

How to Write a Memorable Author Bio (with Template) How to Write a Killer Author Bio It’s important for indie authors to know how to write an author bio that tells readers: who you are, what you write, why readers should trust you, and how you stand out from other writers.Your bio is like your calling card. â€Å"It's something that will let readers get a sense of who you are, and is an important part for pitching media and book proposals,† sums up marketer Rachel Cone-Gorham, formerly of Penguin Random House.This step-by-step guide dives into the four main components of a killer author bio and provides tips from our talented marketers for nailing each section.Why your author bio mattersFor non-fiction authors, the author bio is a critical marketing tool as who are you are is often as (or more!) important than what your book is about. If readers enjoy your books, they will likely want to get to know you better, summarizes Rob. â€Å"Use your bio as a tool to confirm your credibility, display your personality, and cross-promote other titles. By taking those steps, you can help transform readers into fans.†What are some of the best author bios you’ve seen on an Amazon page or on a back cover? Share them in the comments below and tell us why you like them.

Secondary Application Essays for Medical School Essay

Secondary Application Essays for Medical School - Essay Example There are also those who volunteer because they have felt the cruel sting that life had afflicted them with. A few also volunteer as a result of the instilled set of values that compel them to act on deeply held beliefs about the importance of helping others. However, I volunteer to serve my community; address some of the most pressing issues facing people of my community. My volunteerism spirit was inspired by the deep understanding of the problems faced by the people of my background - the Mexican American community. My travel to South East Asia provided me further zeal to pursue volunteerism and serve people in need of help. The trip exposed me, for the first time in my life, to poverty and poor health of immense magnitude. I realized that poverty and inadequate healthcare could lead to grim societal conditions. The trip also made me aware of the realities of the disparities in the global economy. All these time, it made me appreciate volunteerism and the mandates of volunteers even more. As a result of these experiences and owing to my inclination towards a medical career, I volunteered for the American Red Cross in San Francisco in 1992. My work was to instruct blood donors about the forms and procedure. I could make some contribution in this area owing to my ability to speak Spanish, my strong interpersonal skills and my ability to effectively use my ethnic identity. Meanwhile, I received an enhanced understanding of communal diversity and also sharpened my soft skills. When I earned a summer internship at the California Pacific Medical Center in San Francisco in 2003, I realized that my most cherished goal to explore the fascinating world of medicine had finally materialized. Shadowing doctors from different departments of the Medical Center, I quickly learned the essence of healthcare. In other words, I realized that medicine provided the most appropriate career for a person with an aptitude to volunteer and be of service to

Role of Higher Education Annotated Bibliography Example | Topics and Well Written Essays - 750 words

Role of Higher Education - Annotated Bibliography Example All levels of education enhance sustainable development according to the agendas they give the first priority. These agendas should give sustainable development the first priority. This ideas and efforts should be initiated from the lowest education levels going all the way to the highest level of education, the university, for effectiveness and success. There are three issues involved in promoting sustainable development through higher education: observation of all the aspects of our routines in regards to sustainability, encouraging understanding of the difficulties of sustainability and lastly finding out the proper and latest ways and procedures to promote sustainable development. The higher education institutions have to play a very important role to foster the process of sustainable development. There are major problems faced in this area of development. They include dangerous infectious diseases, hunger, pollution, energy, climate changes among others. The higher education institutions can come up with research ideas and tools to help solve all those problems, to help promote sustainability. This article is very important and useful for my research because it helps understand the role of higher education in sustainable development. The article explains clearly what the higher education institutions can do to help promote sustainable development. The Impact of Higher Education on Economic Development is an article by Larry Gigerich. This article analyzes the role of higher education on economic development. He argues that higher education institutions like colleges and universities have a very important and practical role concerning national economic development. According to this article, national economic development and higher education are linked together. In the past years, colleges and universities have just been teaching

CORPORATE LAW Essay Example | Topics and Well Written Essays - 1500 words

CORPORATE LAW - Essay Example The total value (including premium) of the new issue will be  £ 6500. The relevant legal position in this regard is as under: The directors of a limited company are able to settle terms of redemptions of shares only when they are empowered by the Articles of association of the company to do so. Otherwise the terms prescribed in the articles are to be followed. Accordingly the process of redemption to be followed by Mirza Plc will depend upon the terms either provided in its Articles of association or settled by the resolution of the board only when articles expressly empower directors to do so. The terms of redemption of shares must be laid down before the issuance of such redeemable shares. In other words Mirza Plc can redeem shares only at a premium when such term existed before issuance of its redeemable shares. Under no circumstances Mirza Plc can settle fresh terms of redemption of shares after issuance of such shares. That is why the law provides that the terms, conditions, and manners of redemption must be stated in the statement of capital required to be filed with registrar. As per provision of the Companies Act, 2006, Mirza Plc may redeem the shares out of undistributed profit. However,it may finance the redemption out of a fresh issue. It appears that Mirza Plc has decided to use both the options. As the required redemption amount is  £ 15000 (including premium) and new issue will fetch only  £ 6500 (including premium), it is clear that Mirza Plc will also be using accumulated profits to pay part of redemption liability. One of the conditions prescribed by the Companies Act, 2006 is that premium on redemption can be paid only when shares were originally issued at premium. Mirza Plc fulfils this condition as redeemable shares were issued at a premium of  £ 2500. The law requires that redemption must be made out of undistributed profits, but proceeds of fresh issue made for redemption can be

Social network and project management Essay Example | Topics and Well Written Essays - 250 words

Social network and project management - Essay Example Working on team projects of this type is a new experience for most of the students and the maturity of their thinking skills has advanced in important ways. Social Networking Systems (SNS), such as Facebook, are wildly popular in today’s world. This popularity and the availability of many interaction features in SNS suggest that they could offer new and powerful possibilities for technology-enhanced education. The study done specifically examined the potential for a social media platform called Ning, in providing helpful mechanisms for student teams to employ for communicating, collaborating and cooperating while undergoing major itinerary project and it all came out positive and so beneficial. The members involved in this kind of project teams can vary widely in terms of dimensions such as age, gender and cultural background even though highly diverse teams face special problems such as leadership structure, mutual respect, motivation and open discussion in conducting their project management activities. Social media brings knowledge democratization, and falling application costs bring a proliferation of application and content. This results in fragmentation that drives corporations and not-for profits seek out leadership to make use of their intangible assets and reuse their knowledge and expertise to evolve and remain competitive. The following are some of the discovered roles knowledge professionals are most likely to play in this rapidly evolving environment: Managing initiatives focusing on content and collaboration, supporting innovation and change, Identifying new methods to streamline processes and procedures throughout the organization. New academic programmers incorporating social media while focusing on project management and leadership, specifically as they relate to enterprise-wide information and knowledge, are

Cloud Computing Security Essay Example | Topics and Well Written Essays - 1000 words

Cloud Computing Security - Essay Example This paper will compare some of the journal articles that address cloud-computing security. Bisong and Rahman (2011) note that many business organizations are beginning to adopt the cloud computing technology as a strategy for cutting down cost so as to increase the company’s profitability. They argue that cloud many companies, which have adopted this concept, have reaped a lot of benefits by cutting down cost, saving time and maximizing their flexibility. Despite the benefits, Bisong, and Rahman (2011) cautions that there is a number of security issues associated with cloud computing technology that an organization has to deal with effectively to maintain confidentiality, integrity, and reliability. As a result, Bisong and Rahman (2011) addresses all the security concerns associated with cloud computing technology in an organization such as the threat, vulnerability and risks in their journal article titled, â€Å"An Overview of the Security Concerns in Enterprise Cloud Comp uting† Qaisar and Khawaja (2012) through a journal article titled, â€Å"Cloud Computing: Network/Security Threats and Countermeasure†s agree with the view expressed by Bisong and Rahman (2011) that many companies today are looking forward to adopting the cloud computing concept since it is economical in terms of cost thereby resulting in improved profitability. In this article, Qaisar and Khawaja (2012) explore the security concerns associated with cloud computing concept. However, unlike in the previous article by Bisong and Rahman (2011) the article by Qaisar and Khawaja (2012) goes further to discuss the various types of cloud computing that are available for use. The third article â€Å"Is Cloud Computing Secure?† by Brittanny Lyons (2011) also acknowledges that cloud computing has been of great benefits to many companies, which have managed to adopt the concept. Lyons (2011) gives an example of Amazon and Google that uses the cloud computing technology to m anage their networks. However, the article like the previous two articles examines how safe the technology is for managing business networks in an organization. Lyons (2011) argues that cloud computing is secure just as the standard computing technology. Nevertheless, the article also agrees with the other articles that there are security issues that must be taken into consideration before adopting the concept in an organization. This includes hackers, viruses, worms, and cyber-terrorists. Other risks noted include lack of privacy since the providers are able to access the data being relayed through the system. With regard to style used, the first two scholarly journals are written in formal academic styles. This is evident as the articles have the abstract, introduction section, conclusion and the bibliography/reference sections. The content is also thoroughly and detailed, as the researchers appear to have gone deep when conducting the research. For instance, it can be seen that t he two scholarly journals went deep to discuss the cloud computing security related issues by giving examples as well as how to counter the threats as noted in the article by Qaisar and Khawaja (2012). The two scholarly journals also have a number of charts and graphs, which have been used for illustrating information. For instance, the article by Bisong

Social network and project management Essay Example | Topics and Well Written Essays - 250 words

Social network and project management - Essay Example Working on team projects of this type is a new experience for most of the students and the maturity of their thinking skills has advanced in important ways. Social Networking Systems (SNS), such as Facebook, are wildly popular in today’s world. This popularity and the availability of many interaction features in SNS suggest that they could offer new and powerful possibilities for technology-enhanced education. The study done specifically examined the potential for a social media platform called Ning, in providing helpful mechanisms for student teams to employ for communicating, collaborating and cooperating while undergoing major itinerary project and it all came out positive and so beneficial. The members involved in this kind of project teams can vary widely in terms of dimensions such as age, gender and cultural background even though highly diverse teams face special problems such as leadership structure, mutual respect, motivation and open discussion in conducting their project management activities. Social media brings knowledge democratization, and falling application costs bring a proliferation of application and content. This results in fragmentation that drives corporations and not-for profits seek out leadership to make use of their intangible assets and reuse their knowledge and expertise to evolve and remain competitive. The following are some of the discovered roles knowledge professionals are most likely to play in this rapidly evolving environment: Managing initiatives focusing on content and collaboration, supporting innovation and change, Identifying new methods to streamline processes and procedures throughout the organization. New academic programmers incorporating social media while focusing on project management and leadership, specifically as they relate to enterprise-wide information and knowledge, are

Discussion #2 Essay Example | Topics and Well Written Essays - 500 words - 1

Discussion #2 - Essay Example While operating a business, you won’t be surprised learning that in places like Mexico, the presence of religious images such as the Guadalupe Virgin is the fundamental motivation in work areas. Similarly in Brazil, accomplishing a task is not a priority as people rely on â€Å"Jogo de cintura.† People here believe in last minute rush and therefore, having plans does not work with them. Truly indicating how culture influences the practices & styles of work in the Latin America. Corporate training is essential for the general success of a business and so is its conduct in Latin American countries. Training here is not based on professionalism but rather on traditions, and when done contrary, it draws significant internal conflicts. When the employees here realize, that management techniques do not fit well with their local tradition, some practices are rejected. Traditionally, Latin companies devote little part of the budget for training. The result is a shortage of the technical workforce and skilled personnel in the Latin region. Human resource operations in the Latin America, especially recruitment and personnel management are defined from a cultural perspective and embraces nepotism widely. In the recruitment of new employees, priority is given to family members and close relatives of the current employees. Similarly for promotion, family ties play a central role and workers put the well-being of their families ahead of Professionalism. Nepotism is influential in these regions, for instance, in Chilean corporate, selection of executives and promotions focuses mainly on age, contacts, appearance, birth-place among other factors. To establish stable and solid labor relations, personal contacts as well as friendship and social interaction are major considerations. Following the study by professor Anabella, Latin Americans have their way of confrontation during conflicts. For instance, Argentines prefer mediation

Referring to your Wider Reading Essay Example for Free

Referring to your Wider Reading Essay By Comparing Extracts A, B and C and Referring to your Wider Reading, Examine how Typical in both Style and Treatment of Subject Matter these writings are of Literature from or about the First World War The experiences of men and women within the war differed drastically, due to the different roles played by each gender; women lacked knowledge of the trauma undergone by soldiers on the frontline, due to their lack of personal experience. However, there was not only contrast between men and women in their attitudes and view of the war: Depending on the nature of their involvement in the war, attitudes of women were many and varied, as were those of men. Written by Jessie Pope, a writer well-known for the propaganda portrayed by her poetry throughout the war, Whos for the Game? harbours an extremely motivational, patriotic tone. This is due to the fact that Pope was commissioned to write poems that would encourage young men to join up and fight for their country. As such, this poem illustrates Popes utilisation of certain literary techniques in order to rouse an arguably ill-founded passion inside young men to fight to defend their country. Popes use of rhetorical questions throughout this poem acts as a gripping device, and holds the attention of the reader; Whos for the game, the biggest thats played, The red, crashing game of a fight? Wholl give his country a hand? As well as demonstrating Popes use of rhetorical questions and the patriotism within her poetry, this quote also illustrates her technique of comparing the brutal war to a sports game, which is further supported by her statement; Wholl grip and tackle the job unafraid? in which sports terminology is utilised, in order to enable her target audience, the young men of the time, to relate to what is being said: Sports games were popular amongst boys of the early Twentieth Century, and by comparing the war to a such a game, Pope appeals to these boys. The above quote also demonstrates Popes technique of challenging the masculinity of the young men, as she implies that those who dont fight are cowards, again this is further developed by the statement; Who would much rather come back on a crutch Than lie low and be out of the fun? As she was ignorant of the brutality of the reality of war, Popes idealisation of, and her naà ¯Ã‚ ¿Ã‚ ½ve, patriotic approach to the war enraged many of those who were actively involved in the fighting. World War One poet, Wilfred Owen, particularly despised Pope for her habit of romanticising the aspects of war that she was ignorant of. He was in fact so passionate about his dislike for her that he directly addresses her, in Dulce et Decorum Est, when he states, If you could hearthe blood Come gargling from the froth corrupted lungs My friend, you would not tell with such high zest To children ardent for some desperate glory The old Lie: Dulce et decorum est Pro patria mori. Expressing a similar attitude to that of Pope, Marian Allen glorifies the war in her poem, The Wind on the Downs, in which she speaks of her inability to accept the death of a loved one. In support of this subject matter, a disbelieving, longing tone is conveyed, with a sense of naivety also conveyed by Pope in Whos for the Game. This naivety is present due to the lack of personal experience that these two writers have had of the brutal reality of the First World War. As Pope remained on the home front in order to write poetry for the newspapers, Allen was typical of many more women at the time of the war; she remained at home whilst her lover went to fight in the war, and consequently she had view of war that was such due to the propaganda portrayed by the media and writers such as Pope. Allens use of soft and endearing language develops this idea of Allen as a naà ¯Ã‚ ¿Ã‚ ½ve writer in terms of the War, as her failure to accept her lovers death is symbolic of her genuine ignorance to the nature of his death, and in fact life, whilst serving. The repetition of this denial towards her loss reinforces this point; You have not died, it is not true That you are round about me, I believe How should you leave me, having loved me so? It seemed impossible that you should die. That were introduced to the concept of his death through her line, Because they tell me, dear, that you are dead, carries with it an air of denial, due to her expression that she was told, and not that she actually believes it herself. The line would be much less effective had it said Because you are dead. Allens idealisation of her lover and his life in, and out of the war, may be due to the manner in which she received the news of his death, and how little of the truth she was told. This is a subject directly addressed by Siegfried Sassoon in The Hero, as he speaks of the gallant lies an officer had delivered to the mother of a soldier who had actually died a horrific death. It is portrayed by Allen that her and her lover thought of many things and spoke of few when he returned home on leave, thereby conveying that he found it difficult to speak of the truth to her. This seeming feeling of not being able to confide in anyone one the home front was common amongst soldiers in the First World War. R.C Sherriff demonstrates it in his play Journeys End through Stanhopes reluctance to take leave, and Susan Hill illustrates it through Hilliards emotional isolation from his family in Strange Meeting, as he cannot even speak to his sister of the nightmares he encounters whilst at home on leave. Had Allen known the honest nature of her lovers death, and life at war, she may have expressed a different view through this poem. Vera Brittain did gain an insight into the reality of what life must have been like for the men at war, through receiving her dead fiancà ¯Ã‚ ¿Ã‚ ½s uniform via post. The refined view she adopted of the war was aided by the condition of the uniform; damp and worn and simply caked with mud, exhibiting the hole made by the bullet that killed him. These quotes are taken from Extract C, an extract from Letters from a Lost Generation. In this particular letter, Brittain is writing to her brother about the terrible ordeal of examining the uniform, an experience that proved to be somewhat revelatory for Brittain, as it was this following the loss of her fiancà ¯Ã‚ ¿Ã‚ ½ that spurred her to join up and become a V.A.D. Brittain composed this letter in 1916, which was a pivotal year within the war; a year in which many attitudes of those who previously supported the war were manipulated by its seeming newfound futility. Owen expresses in Futility, Was it for this the clay grew tall? which strongly conveys his view that the war became superfluous, and that the Earth did not develop to be destroyed in such a brutal, futile way. Siegfried Sassoon also made a famous declaration stating his opposition to the continuation of the War in 1917, as a result of events in 1916, such as the infamous Battle of the Somme. This declaration, and therefore Sassoons change of view towards the war is a component of Pat Barkers Regeneration. The form of a letter allows Brittain to utilise several literary techniques, such as varying sentence lengths and use of the five senses to create impact. Effective examples of blunt sentences used by Brittain are, It was terrible And No, they were not him. These two statements demonstrate how Brittain made use of short sentences in order to reflect the blunt, direct nature in which her realisation of the reality of war hit her. In contrast to these short sentences, Brittain displays many complex sentences in order to convey a vivid image of the scene of the uniform before her; The mud of France which covered them was not ordinary mud; it had not the usual clean, pure smell of earth, but it was as though it were saturated with dead bodies- dead that had been dead a long, long time. This sentence illustrates Brittains use of powerful adjectives, such as saturated, to strengthen her intended effect, and her application of the repletion of long, and dead, in order to emphasise certain factors of what she is conveying. Varying sentence lengths is not a facet of either Allens The Wind on the Downs or Popes Whos for the Game. This is due to these extracts taking the forms of poems, which makes it difficult for such a technique to be applied. However, Pope manages to exploit her chosen form of a poem in order to aid her purpose. She imposes a strong marching rhythm, which is supported by the typical ABAB rhyme scheme, thereby giving her poem a sense of soldiers marching to war, which can be perceived by the young men reading it. Similarly, Allen makes use of a regular rhyme scheme in order to give her poem fluidity and enhance the idealised depiction of death, which inevitably highlights Allens ignorance to the truth of conditions at war. Pope employs simple language and colloquialisms in her poem, due to its form and audience: As it appeared in a national newspaper, the audience was broad, and so the use of simple language meant the poem would appeal to everyone. The colloquialisms, such as lie low give his country a hand illustrate Popes ability to relate to her intended audience, as boys of the time would find this language common and therefore easy to relate to. The patriotism conveyed by Pope is also illustrated through the latter of the two colloquialisms above. This patriotic attitude was shared by Rupert Brooke, as is conveyed through his poem, The Soldier when he writes; A dust whom England bore, shaped, made aware, Gave, once, her flowers to love, her ways to roam Brooke died of dysentery before carrying out any active service in the war, and therefore, he too was ignorant of the true conditions of life in the trenches. Thus, his poetry often illustrated naivety and patriotism, similar to others, like Pope and Allen, who were ignorant of the brutal reality of war. Through comparing these three texts we can consequently deduce that although one would assume women to have adopted a romantic view towards the act of fighting for ones country due to their lack of active involvement in the war, there were actually a range of views produced amongst women as a result of the first world war, expressed through their various pieces of literature.

White Blood Cells: Structure and Functions

White Blood Cells: Structure and Functions Often times, our bodies are attacked and battered by infections, diseases, bacteria, and other foreign materials which can cause great harm to our organs and bodily functions. Fortunately God has designed us with a strong and efficient system of defense. Our immune system. Among our many forms of defense within the immune system are the leucocytes, or white blood cells. They act as the bodys guards by patrolling the blood stream, seeking out any invading pathogens, and quickly alerting other leucocytes of the threat or swiftly destroying the threat themselves. In the average adult body, there are normally around seven thousand to twenty-five thousand leucocytes per drop of blood. When an infection is present, this number greatly increases in order to defeat the illness. This increase in leucocyte number is also a sign used by doctors when they look for infections. A constantly large number of leucocytes is a sign of leukemia, a type of blood caner. One who has leukemia can have up to fifty-thousand leucocytes in a single drop of blood. Leucocytes may attack the bodys invaders by either producing antibodies to overpower and overwhelm their target or by surrounding, devouring, and digesting the entire pathogen itself. Unlike regular red blood cells, white blood cells have nuclei, mitochondria, and all other normal cellular structures. Also, because white blood cells have no hemoglobin, they lack the red color of their red counterparts. White blood cells also have a significantly greater size than red blood cells but lack equality in numbers. There are five major types of leucocytes each with a different job. Neutrophils, which make up fifty-eight percent of leucocytes and are one of the bodys main forms of defense, completely ingest bacteria and destroy any cells which have been infected or turned cancerous. Eosinophils, which account for two percent of the white blood cells population, destroy parasites and play a role in allergic reactions. Basophils, one percent of leucocytes population, help with allergic reactions by releasing histamine and heparin. Monocytes, making up 4 percent of the population of white blood cells, turn into macrophages and are designed to phagocytize and digest bacteria and get rid of old, dead, and damaged cells. They are found in the liver, spleen, lymph nodes, lungs, skin, and intestine. Lymphocytes, which make up 4 percent of white blood cells, direct the bodys immune system, identify foreign bodies, and produce antibodies and cells that are specifically designed to target them. Lymphocytes , unlike other leucocytes, are produced in the lymphatic system. White blood cells are found not only in blood, but in the lymphatic system. Most of them are produced in the marrow of the bone but a few, like lymphocytes, are manufactured in the lymph nodes. The cells are rapidly produced because they have a very short life span living only a few days to a few weeks. One disease involving white blood cells is neutropenia. This condition is defined by a significant decrease in the production of neutrophils. Common symptoms of neutropenia include fevers and periodic infections. This disease decreases the bodys chance of successfully defending against an attack and increases its chance of being harmed by invading pathogens. Treatment of this disease includes treatment with antibiotics, granulocyte (white blood cell) transfusions, and treatment with anti-fungal medications to defend against disease, infection, and bacteria. Another deadly illness involving white blood cells is leukemia. This cancer of the blood, and one of the most dangerous of blood diseases, is characterized by a deadly over abundance in white blood cells. Symptoms of leukemia include swollen lymph nodes, high fevers, night sweats, frequent infections, feeling weak or tired, weight loss for no apparent reason, and pain in the bones and joints. Treatment of leukemia includes chemoth erapy, radiation therapy, and stem cell transplant. The risk in chemotherapy is the reduction of white blood cells raising the risk of serious bacterial and viral infection. Another disease involving leucocytes is agranulocytosis. This disease, far less dangerous that leukemia, is brought on by the destruction of neutrophils. Symptoms include fatigue, sleeplessness, headache, chills, and high fever. Treatments for this disease includes antibiotics, blood transfusions, and injections of fresh bone marrow. Recent studies of white blood cells have given us more incite on the details surrounding their functions. Research has also shown how the leucocytes navigate through the bodys blood stream. According to recent discovery, when organs or tissue are infected with a virus, they send out chemical beacons to the specific leucocytes which register them as a call for help. They then move towards the infected area. Further studies have also shown that white blood cells have the ability to sprout leg-like structures with adhesive points and crawl along the inside of a blood vessel like a millipede to get to an infected area. About ten of these legs attach and detach rapidly. This allows the cell to maintain constant movement along the vessel walls. It also uses these legs to grip the inner walls of the blood vessel to avoid being swept away by the blood stream. When scientists put these legs under further research, they found that they dig themselves into the wall of the blood vessel. This als o suggests that they are used as probes to search for holes and exits in the blood vessels. Scientists believe these legs have many functions such as gripping, moving, and sensing distress signals from damaged tissue. Even though we live in a world full of bacteria and pathogens, we can rest easy because we know that our Creator has designed for our bodies a strong defense against outside invaders. The complex and efficient white blood cells act as soldier cells and spear head our immune system keeping us safe, comfortable, and healthy. Without our white blood cells, we would be quite susceptible to hundreds of thousands of forms of destructive bacteria, lethal diseases, and vulnerable to many potentially deadly infections. Works Cited Page http://health.howstuffworks.com/human-body/systems/circulatory/blood2.htm http://www.fi.edu/learn/heart/blood/white.html www.righthealth.com

Amazon.com :: GCSE Business Marketing Coursework

Amazon.com In 1994, Jeffery Bezos noticed an important statistic about the Internet -- the fact that its usage was growing at 2300 percent a year. He was quick to become a part of such rapid growth; he began selling books on-line. He chose books over the vast number of products that could be sold on-line because of their volume. There were 1.5 million English-language books in print and 3 million books in all languages worldwide, while the largest physical bookstore in the world only carried 175,000 of the 1.5 million titles. Bezos made several decisions while starting his company; all of them seeming to be wise ones. For example, although it would seem unimportant for a virtual business, he was very selective in choosing a good location to start his business. He decided on Seattle: a place with lots of technical talent, near a large number of books; a nice place to live, and most importantly, it was in a small state -- to avoid customers having to pay sales tax due to the business’s presence in that state. Amazon.com was launched in July 1995. Sales picked up rapidly. By the end of 1996, its revenues reached $15.6 million, which was three times larger than the revenues of a large Barnes & Nobles superstore. The firm continued to expand and revenues continued to increase to a whopping $147 million in 1997. Despite the growth and huge revenues that Amazon.com made, the company still had net losses for 1996 and 1997. Bezos seems to have a good feel of the market. He has several services and functions that â€Å"cater† to the needs of the customers. His number one focus is customer service. Every decision, change, or acquisition that he makes is based, he claims, on making things better for the customer. After learning about Bezos technological and operational advances and efficiency, as well as his number one concern to satisfy the customer, one would wonder why his company is still experiencing loss year after year.

Rehabilitation Of Multi Level Surgery Health And Social Care Essay

Multilevel surgery ( MLS ) is employed to pull off multiple joint malformations in kids with intellectual paralysis. No studies exist associating to the community-based rehabilitation issues that affect the MLS results. Therefore, we retrospectively analysed instance studies of 3 kids who had undergone MLS comparing their pre and station operative pace and motor maps utilizing Gross Motor Functional Measures ( GMFM ) and Edinburg Visual Gait Scores ( EVGS ) that are simple clinical result steps instead than instrumented pace analysis. All kids achieved independent standing within 1 twelvemonth postoperatively. They all experienced neuropathic and complex regional hurting syndrome ( CRPS ) following surgery and later developed stringency in iliopsoas, hamstring and IT bands. Each had trunk hypotonus, which hindered nucleus stableness and compromised their pace and position. It was observed that bole hypotonus, CRPS, nervus stretching hurting, return of stringency and decreased nucleus stableness negatively affected pace. EVGA appeared more sensitive to observe alterations in functional betterment than GMFM following MLS, hence EVGS can used in the community to quantify alterations in pace after MLS.IntroductionCerebral paralysis ( CP ) , a non-progressive cardinal nervous system ( CNS ) disorder bounds normal motor development and contributes to postural abnormalcies ( ref ) . Primary damages seen in kids with CP are increased musculus tone and failing ( 1 ) leads to development of myostatic contractures and secondary skeletal tortuosity malformations ( 2 ) . Such contractures are typically managed with surgery in order to heighten mobility and map. Multi degree surgery ( MLS ) , an orthopedic attack to surgically realine unnatural articulation angles is performed with an purpose to bettering pace in ambulatory kids with CP. It has been defined as a process affecting one or both limbs, including at least three articulations ( 3-5 ) . Following MLS, important betterment in the pace and kinematics are observed with instrumented pace analysis, which include care of articulatio genus musculus power ( 6 ) , increased power coevals at hip and mortise joint, increased pelvic joust and articulatio genus scope of motion ( ROM ) and improved ankle map ( 7 ) , gait velocity, stance limb stableness and an unhampered swing stage of the opposite limb ( 8 ) . However, instrumented pace analysis is non executable in the community, hence, clinician require simple and cost-efficient and simple result steps. Gross Motor Functional Measures ( GMFM ) and Edinburg Visual Gait Score ( EVGS ) that are simple to measure hold been found to possess good dependability and cogency in kids with CP ( 9-12 ) . However, to our cognition there is no literature analyzing issues related to the postoperative rehabilitation following MLS within the community such as postural tone and return of stringency for kids with CP indicated by GMFM and EVGS. A s there is limited figure of kids with CP treated with MLS we retrospectively analysed 3 instance studies and investigated the factors that influenced results whilst being treated within a community scene.Case studiesFrom 2005 to 2006, three male kids diagnosed with spastic diplegic CP from Cambridgeshire Community Services had MLS. They underwent extended postoperative physical therapy for at least one twelvemonth. Two hebdomads after MLS, they were discharged from infirmary and re-admitted 6-8 hebdomads subsequently for 2 hebdomads of intensive physical therapy intervention. Initial rehabilitation in the community was commenced from 3rd hebdomad and focused on obtaining full scope of inactive motion, in add-on to deriving strength and motor control in the operated limbs. Our kids were treated twice hebdomadally for the first 4 months, whilst the frequence of farther therapy ( for up to 1 twelvemonth ) was dictated by the persons rate of patterned advance in motor public presentati on. Subsequently, they were reviewed at 3-4 months intervals and ongoing rehabilitation was directed toward specific job work outing as they arose. All kids reached their pre-operative functional degree within 12 months following MLS. All these topics were assessed in the community utilizing GMFM and EVGS prior to and 4 old ages after MLS. ( table- 1 ) .Case 1JD, a 12 twelvemonth old athleticss oriented male child with normal evident knowledge and go toing mainstream school had undergone strength continuing MLS integrating bilateral femoral derotation osteotomy, bilateral medial hamstring release, bilateral rectus femur transportation, bilateral prolongation of gastrocnemius and prolongation of right adductors. Community-based physical therapy rehabilitation programme was commenced from the 3rd hebdomad post- surgery. Full ROM was achieved in all articulations after 2 months but deficiency of hip and knee active extension at the terminal scope associated with increased sympathetic a ctivity and hypersensitivity in the pess limited the gait of rehabilitation. He suffered from complex regional hurting syndrome ( CRPS ) between the 2nd and 4th month and was treated with anodynes. He achieved independent standing after 5 months, progressed to walk without splints ( immature pace ) by the 7th month whilst return of bilateral stringency in the hamstrings and TA was noted at 10th months. JD continued to hold trunk hypotonicity and his returns of hamstring and ( iliotibial set ) ITB stringency and hip extensor failing were managed through supervised exercising programme at place and school. JD discontinued leg splints and his limb length disagreement ( LLD ) was managed with a shoe rise. A important betterment in pace and position following MLS was achieved and this was supported through EVGS mark and the disappearing of spasticity reflected by normal articulatio genus and mortise joint physiological reactions.Case 2JS, a 15 twelvemonth old male child with mild larning troubles go toing particular school had undergone a individual event MLS integrating bilateral Intramuscular psoas prolongation, adductor longus prolongation, bilateral hamstring lengthening without rectus femur transportations, bilateral transdermal prolongation of the Achilles sinew. After initial discharge from infirmary he was readmitted for 2 farther hebdomads due to unbearable nervus stretching hurting and was treated with anodynes. He was really dying, lacked dark slumber and his parents found it difficult to get by up with his hurting. Despite medicines his sudden and self-generated pes hurting and hypersensitivity prevented his active engagement in therapy Sessionss. Consecutive bivalved projecting to stretch hamstring musculuss was performed at the beginning of the 4th month from which point the relentless hurting decreased but persisted till the 6th month. JS stood and walked independently by the seventh month. Trunk hypotonus limited his unsloped position and a subseque nt development of hamstring and ITB stringency was noted at the 9th month. Despite regular therapy hamstring stringency has progressed farther but he has maintained independent mobility. The GMFM station surgery mark showed little impairment but the EVGS demonstrated an improved pace mark.Case 3MT, a 13 twelvemonth old male child with limited motive go toing mainstream school had undergone initial left femoral derotation osteotomy a month before MLS. MLS incorporated left hamstring prolongation, left rectus femur transportation, left transdermal TA prolongation and right vulpius slide. Following surgery MT experienced leg nervus stretching hurting, CRPS in the left pes and he was treated with anodynes. He was made to partly weight bear with splints at the tenth hebdomad and he walked within a parallel saloon at the beginning of the 6th month. Independent standing was reached at 7th month but unsloped position and independent mobility was delayed due to miss of full articulatio genus extension scope, bole hypotonus, hapless nucleus stableness, LLD and sustained failing in hip, articulatio genus and mortise joint musculuss. A spinal stableness wrap and an exercising programme to stretch tight musculuss to better nucleus stableness provided limited betterment in position. MT had hapless ankle stableness due to pick pronation after MLS and this was managed with AFOs. After 1 twelvemonth he developed hip and articulatio genus flexor stringency and began to utilize an cubitus crutch.Discussion:Muscle tone: All three kids had trunk hypotonicity and they re-established their crookback position after MLS. Spinal humpback is positively associated with posterior pelvic joust and the corresponding development of stringency in hip and articulatio genus flexor musculuss. Despite regular physical therapy, topics developed moderate stringency in both hamstring and iliopsoas musculuss. MLS is focused upon rectification of spasticity-related biomechanical abnormalcies and it wa s ill-defined that bole hypotonus and its consequence on position and mobility had been taken into consideration before MLS. Borghuis et Al ( 2008 ) suggested that reduced nervous thrust leads to the development of active stiffness and co-contraction in bole musculuss, thereby impacting nucleus stableness ( 13 ) . It is proposed that CP kids who have trunk hypotonia set up postural stableness through selective stiffness of hip flexors muscles that triggers perennial stringency in iliopsoas followed by hamstring musculuss within 1 twelvemonth after MLS. Consistent with this hypothesis we observed that the badness of bole hypotonus has a negative influence on rehabilitation result of MLS reflected through decreased pelvic stableness and hapless position. It is interesting to observe that one topic demonstrated normal articulatio genus and mortise joint dork physiological reactions following MLS that incorporated musculus angle resetting, bespeaking normal musculus profile in spastic m usculuss. This observation supports the impression that spasticity, a gravitation dependent CNS characteristic tends to switch its kineticss if musculus orientation changed. It is further supported by the observation of Patikas et Al ( 2007 ) that the EMG form of lower limb musculuss were comparatively normalised following MLS ( 14 ) . However, this was non the instance in the other two topics in which there were no alterations in stretch physiological reaction responses. This could be due to inadequate prolongation of hamstring that compromised the orientation of musculus pull angle following MLS, hence no alterations in musculus tone. Stringency: Complete articulatio genus extension was non surgically obtained in two kids and undistinguished betterments in articulatio genus extension was attained through consecutive casting. This resulted in trouble in accomplishing unsloped position and they retained little flexure in the hips and articulatio genuss during weight bearing. This places quadriceps musculuss in weak and automatically deprived place against the sawed-off hamstring musculuss. It may besides restrict the chances for sarcomeres lengthening of developing and wasted vastus medialis due to deficient articulatio genus extension scope even after MLS. These topics took longer to accomplish independent mobility, developed hamstring stringency and scored lower in EVGS postoperatively. This is in understanding with Gannotti ( 2007 ) , who reported development of stringency and impairment of motor accomplishments following MLS in kids with CP ( 15 ) . The other topic who had full articulatio genus extension in one leg and mild articulatio genus flexure in the other leg showed important betterment in pace position and map, proposing that accomplishing complete articulatio genus extension surgically is a important factor for better long-run MLS results. On the contrary, Adolfsen et Al ( 2007 ) reported hyperextension of articulatio genus in mid-stance following MLS in his survey and questioned the indicants for hamstring prolongation ( 16 ) . Our observation back up the position that complete articulatio genus extension is indispensable for the better result following MLS. Development of ITB stringency in MLS topics has non reported earlier and we found that all our topics developed stringency in ITB along with hamstring musculuss which had an inauspicious consequence on their position and pelvic stableness. Previous research in both normal and athletic topics reported back hurting, ITB clash syndrome and other biomechanical abnormalcies followed by ITB stringency ( 17 ) , Therefore, we extend this to kids with CP & A ; acirc ; ˆâ„ ¢s after MLS and suggest that integrating ITB stretching from the early phases of physical rehabilitation following MLS is be important to gait sweetening. As kids grow older, increased return rate of imposter myostatic contracture due to growing jet and the corresponding residuary pathological force generated in their weak spastic musculuss was observed. It is critical to keep musculus length and go oning regular stretching exercising programme to understate the return of stringency. Pain: Complex regional hurting syndrome ( CRPS ) is a common postoperative complication in lower limb surgery ( 18,19 ) . Two kids displayed CRPS symptoms which limited their cooperation and early weight bearing. All kids experienced neuropathic hurting and two of them experienced self-generated leg hurting discharge associated with intermittent cramp that lasted for at least 4 months following surgery. Lauder GR and White MC ( 2005 ) in their instance surveies acknowledged CRPS following MLS saying that TENS was a utile mode to pull off neuropathic hurting ( 20 ) . However, the current survey topics were neither orientated nor introduced to TENS postoperatively alternatively used anodynes for hurting alleviation. TENS could be a utile and cost effectual intervention mode to pull off postoperative hurting and CRPS in pediatric population in a community scene and this demand to be studied farther. Cognitive degree of topics was a factor finding the MLS result. Poor knowledge negatively affected their therapy programme conformity, motive to fall in with equals, hurting tolerance and engagement in early dynamic strength preparation exercisings. For case, a kid who was immature and had normal knowledge showed better consequences than an older opposite number with mild larning troubles. Outcome steps: All topics showed little alterations in GMFM mark but the positive betterment is relatively higher with EVGS. Although the GMFM has good inter and intra-rater dependability in CP ( 21,10 ) , the single dimensions of GMFM were non sensitive plenty to observe alterations in motor map in kids with CP ( Josenby, 2009 ) . Our observation suggests that GMFM may non be a suited tool to quantify the betterment after MLS for those who already scored more than 90 % preoperatively. We found EVGS a clinically utile and easy tool to objectively detect alterations in pace parametric quantities within the community. Therefore we propose that utilizing EVGS as an result steps in MLS may help the clinicians in the community to quantify the betterment in pace. Further research is required to find the sensitiveness, dependability and cogency of EVGS in MLS.Decision:From this instance analyze the writers observed that bole hypotonus, return of stringency in hamstring, IT set and iliopsoas and CRPS has an inauspicious consequence on kids who had undergone MLS. Despite this, all the kids showed betterment in mobility and the EVGS found to be a utile clinical appraisal tool than the GMFM to quantify gait betterment in the community. These decisions were drawn from a little group of kids, hence, farther probe of these factors and the usage of EVGS in MLS is required to find the rehabilitation result in the community. Table. 1. Pre and station operative GMFM and EVGS mark for each kid. EVGS GMFM Pre-operative Post-operative Pre- operative ( % ) Post- operative ( % ) Right Left Right Left JD 23 21 7 6 96.9 98.4 Joule 23 24 13 18 96.3 96.2 Meitnerium 19 21 17 15 93.0 96.0 Mean 21.7 22 12.3 13 95.4 96.9

Hcv And Unawareness Health And Social Care Essay

1-Identification and definition of a clinical job / contention in my country of involvement /expertise. Problem: Even though HCV is a deathly virus, its hazard factors are many, and its prevalence is high, many people either cognize nil about it or disregard its importance. Unknowingness is particularly a job among immature grownups due to a deficiency of instruction in schools, and to a figure of socio-demographic and socio-economic factors. designation of the population of involvement for the reappraisal of the literature. HCV is a disease that targets everyone ( all ages / males and females ) , and in the literature, surveies focused on prevalence of HCV among people of all ages. However few surveies concentrated on the relation of HCV prevalence with certain occupational exposures such as tattoo, organic structure piercing, socioeconomically background aˆÂ ¦ In add-on to that few surveies concentrated on childs and the prevalence of hepatitis C in their age group. So if a survey is to be done on the relation between consciousness and HCV, an age group from 18 to 21 is the best to analyze because they are the most who get involved in hazardous behaviours such as drugs and they are the major age group who get tattoos and body piercings.Majority of patients that were HCV positive were below age of 50 ( Jamal et al. ,2010 ) Population of involvement: Lebanese immature grownups with tattoos and/or piercings in Lebanon, with and without HCV aged 18-21. Dependent variable: HCV infection Independent variable: Awareness Brief debut of the job or contention ( why I selected, its significance and clinical deductions. Harmonizing to the World Health Organization, the prevalence of Hepatitis C virus ( HCV ) worldwide is estimated to be 3 % ; this translates to about 170 million people infected with the virus globally ( CDC, 2009 ) . The prevalence varies from state to state, In the Middle East ( Lebanon included ) , the prevalence is reported to be 1-5 % ( Jamal et al. ,2010 ) . The prevalence even varies between different populations-with the prevalence of HCV in blood giver populations being every bit low as 0.6 % and every bit high as 80 % in endovenous drug users ( Jamal et al. ,2010 ) . HCV causes redness of the liver which has damaging effects on wellness, taking to liver harm or liver failure-in many instances, it may ensue in decease ( CDC, 2009 ) . HCV can besides take to liver cirrhosis or liver malignant neoplastic disease ( CDC, 2009 ) . Hepatitis C can do either an acute infection, or in 75-85 % of the instances, chronic infection ( CDC, 2009 ) . In many cases, chronic hepatitis C tend s to travel unnoticed-early symptoms are normally flu-like such as febrility, weariness, sickness, purging and icterus, and be given to be in most cases over-looked by an septic individual ( CDC, 2009 ) . When symptoms do develop, the individual is already at an advanced phase of the disease, following harm to the liver caused by the virus. Infection is normally detected coincidentally by mensurating liver map and liver enzymes through everyday blood trials ; as a consequence, HCV is known as the â€Å" silent-killer † ( CDC, 2009 ) . HCV is blood-borne and can be transmitted through direct contact with septic blood such as through needle sharing ( as in the instance of drug maltreatment ) , sharing panpipes ( for illustration in blood transfusion centres ) , assholes from a needle-stick in infirmaries, and sharing bathroom gears such as razors or toothbrushes ( CDC, 2008 ) . In add-on, in scenes where there is hapless infection control-Hepatitis C can be transmitted via tattooing and piercing acerate leafs ( CDC, 2008 ) . This bring up the thought that these exposures are preventable, so it is a good survey to be done to research the original causes ( unawareness, neglect, peer pressureaˆÂ ¦ ) in order to undertake the job by the proper agencies ( instruction, rigorous regulations and ordinances, better testing techniquesaˆÂ ¦ ) This type of survey is of great significance because of: High figure of Hepatitis C instances in in-between E ( Lebanon included ) =4.6 % Catching diseases are taboo in Lebanon, and notably HCV Adolescents tend to acquire tattooed and/or pierced in secret because their parents do n't accept the thought Adolescents may non be cognizant of the safety demands associated with handling acerate leafs Peoples affected by HCV tend to maintain it a secret and this increases the opportunities of disease transmittal No anterior surveies in Lebanon have attempted to analyze the impact of raising consciousness to hygienic patterns and infection control Summary of 6 articles ( Questions 4,5,6 ) Screening run of hepatitis C among underprivileged people confer withing in wellness Centres of Lyon country, France ( F. Sahajian, 2006 ) In a cross-sectional survey conducted by F. Sahajian et Al. in Lyon, France, the prevalence of anti-HCV antibodies among 944 underprivileged persons patronizing 8 different wellness centres was found to be about 4.7 % ( 95 % CI: 3.4-6.2 ) . Participants were given both a written questionnaire, which remained anon. , and depending on their wellness position, or whether there was a linguistic communication barrier or non, were screened for anti-HCV antibodies. Hazard factors found to be independently associated with HCV infection utilizing a multivariate logistic arrested development theoretical account were IVDU [ OR=15.99, 95 % CI= 3.73-68.63, P & lt ; 0.0001 ] , holding received healthcare abroad [ OR= 4.46, 95 % CI= 1.90-10.43, P=0.001 ] and have oning tattoos [ OR=2.75, 95 % CI= 1.01-7.51, P= 0.048 ] . Characteristics found to be independently associated with HCV infection included: age between 40-49, being holders of AME, or holding no societal security. Patients who were found t o be HCV seropositive were given follow-up intervention with the counsel of their physician and the Lyon Reference Center of HCV Infection. Mention: F. Sahajian, P. V. et Al. ( 2006 ) . Screening run of hepatitis C among underprivileged people confer withing in wellness Centres of Lyon country, France. European Journal of Public Health, 17 ( 3 ) , 263-271. Retrieved on Mar 19, 2010, from hypertext transfer protocol: //www.oxfordjournals.org Cardinal words: HCV, hazard factors ( EBSCO Host )— — — — — — — — — —Increased hazard of viral hepatitis in Chinese male conscriptees with tattoos. ( M-D.Shi,2007 ) Consequences of another cross-sectional survey conducted among 1,897 Chinese male conscriptees showed that 2.5 % were infected with HCV ( Shi et al, 2007 ) . Furthermore, conscriptees infected with HCV had 5 times higher odds of exposure to tattooing than others, with an OR= 5.00 ; 95 % CI: 1.83-13.67 ; P & lt ; 0.01 ( Shi et al, 2007 ) Mention: Shi MD, Lee SY, Lee YB. ( 2007 ) Increased hazard of viral hepatitis in Chinese male conscriptees with tattoos. Military Medicine, 172 ( 5 ) , 539-540. Retrieved on Mar 19, 2010, from hypertext transfer protocol: //www.ingentaconnect.com Cardinal words: HCV, tattoos ( EBSCO Host ) Hazard factors for Hepatitis C virus infection among street young persons. ( E.Roy,2001 ) Roy et Al ( 2001 ) found, in a survey conducted among street young persons in Montreal, that among those young persons infected with HCV, 56.5 % had at least one tattoo ( rough OR=4.1, 95 % CI: 2.3-7.4 ) . After multivariate logistic arrested development, it was found that when participants had more than one tattoo, there was a fringy association with HCV infection, adjusted OR=1.8, 95 % CI: 0.95-3.6 ( Roy et al, 2001 ) ; even though 1 is included in the assurance interval, a fringy association was established due to the little sample size. Mention: Roy E. , Haley N. , Leclerc P. , Boivin J. , Cedras L. , Vincelette J. ( 2001 ) . Hazard factors for Hepatitis C virus infection among street young persons. Canadian Medical Association, 165 ( 5 ) , 557-560. Retrieved on Mar 19, 2010, from hypertext transfer protocol: //www.cmaj.ca/cgi/reprint/165/5/557.pdf Cardinal words: HCV, adolescents ( EBSCO Host )— — — — — — — — — —Infection control among professional tattooists in Minneapolis and St. Paul, MN. ( M.Raymond,2001 ) In a survey conducted by Monica Raymond et Al ( 2001 ) among 61 professional tattooists in Minneapolis, it was found that the bulk of participants agreed that blood borne pathogens are a hazard to clients if no attending is paid. Of the tattooists, 95 % strongly believed that a tattooist could catch disease from a client, and 87 % strongly agreed that they could distribute blood-borne pathogens from client to client if they were non hygienic ( Raymond et al, 2001 ) . The conformity to infection control patterns was besides evaluated and it was found that older tattooists ( with & gt ; 10 old ages of experience ) had the lowest mark of ascertained infection control ( 65.3 % ; 95 % CI 58.9-71.8 ) compared to tattooists with experience & lt ; 10 old ages ( 74.6 % 95 % CI 68.5-80.7 ) ( Raymond et al, 2001 ) . The survey besides showed that stores with a high figure of go toing professionals tended to hold better cognition in footings of infection control due to sharing of experience and cognition ( Raymond et al, 2001 ) . Raymond et Al ( 2001 ) eventually concluded that though there was high consciousness about hazards involved with blood-borne diseases, their control, and the demand for safeguards among tattooists, this was non wholly applied in pattern. Mention: Raymond M. , Pirie P. , Halcon L. ( 2001 ) . Infection control among professional tattooists in Minneapolis and St. Paul, MN. Association of Schools of Public Health, 116 ( 3 ) , 249-256. Retrieved on Mar 19, 2010, from hypertext transfer protocol: //www.publichealthreports.org/userfiles/116_3/116249.pdf Cardinal words: tattoos, HCV, consciousness ( EBSCO Host )— — — — — — — — — –Epidemiology of Hepatitis C virus ( HCV ) infection ( M. Jamal,2006 ) In an epidemiological article reappraisal Jamal M. et Al. identified the differences in HCV prevalence between different states and countries in the universe, values ranged from as 1.7 % in America to every bit high as 4.7 % in in-between E and 5.3 % in Africa.The reappraisal besides showed the difference in HCV prevalence between different groups with different hazard factors being every bit high as 90 % in endovenous drug users, the reappraisal besides identified the prevalence among blood givers, those who get haemodialysis and those who got the disease from sexual activity. The reappraisal eventually identified some bar techniques to undertake the issue and cut down the prevalence. Mazen J. ( 2006 ) . Epidemiology of Hepatitis C Virus ( HCV ) Infection. International Journal of Medical Sciences,3 ( 2 ) , 41-46. Retrieved on Mar 19, 2010, from hypertext transfer protocol ; //www.medsci.org Cardinal words: HCV, in-between E ( EBSCO Host )— — — — — — — — — –Prevalence of Body Art ( Body Piercing and Tattooing ) in University Undergraduates and Incidence of Medical Complications ( Lester B. Mayers, 2002 ) With the aims of finding the prevalence of organic structure art ( both tattoos and organic structure piercings ) among undergraduate university pupils and to find the incidence of medical complications associated with these patterns, Lester B. Mayers et al surveyed 454 pupils at Pace University in Pleasantville, NY. The cross-sectional study was voluntary, anon. , and included inquiries about organic structure piercings and tattoos ( both current and removed ) and their location on the organic structure, age and sex, undergraduate category, physical features ( weight, tallness, BMI ) , athletic position, every bit good as whether or non they faced any medical complications following organic structure art. Prevalence of organic structure piercings was found to be 51 % , while that of tattoos was found to be 23 % . I†¡2 analysis was used to find both differences and relationships between tattoos/piercings, and surveyed features, such as age and sex, undergraduate category, athletic position, tallness, weight, BMI ; it was besides used to find relationships between medical complications and sex. Valuess greater than 1.96 or less than -1.96 were considered statistically important ; significance for all other statistics was set at P & lt ; 0.05. I†¡2 analysis showed that piercings were higher among females than males ( P=0.002 ) and that there was no statistically important difference between tattooing and sex. Other relationships that were found included: male jocks were more likely to hold tattoos than non-athletes ( P=.02 ) . Prevalence of medical complications associated with organic structure piercings was found to be 9.2 % . The chief medical complications that were associated with organic structure piercings were local injury, that is, local hurt or lacrimation of the site ( 1.5 % ) , shed blooding ( 2.4 % ) , and/or bacterial infections ( 4.6 % ) ; no viral infections were reported. Oral complications were reported in 6 % of lingua perforated pupils. Prevalence of complications differed between locations of piercings. No medical complications were associated with tattooing, and, as the writers province, this could be due to a figure of grounds: inquiries about hurt associated with tattooing in the study were non really clear ; and holding assumed that the pupils were likely to hold gotten their tattoo in the old 3-5 old ages, this window period was non a long adequate clip to observe infection with HBV, HCV, or HIV. Mention: Lester B. Mayers et Al. ( 2002 ) . Prevalence of Body Art ( Body Piercing and Tattooing ) in university undergraduates and incidence of medical complications. Mayo Clinic Proceedings, 77 ( 1 ) , 29-34. Retrieved on Mar 19, 2010, from hypertext transfer protocol: //www.mayoclinicproceedings.com. Cardinal word: tattoos, pupils ( EBSCO Host )— — — — — — — — — —Restrictions To place the spread, it is of import to expose the restrictions of each survey, In the first survey ( Prevalence of Body Art ( Body Piercing and Tattooing ) in University Undergraduates and Incidence of Medical Complications ) , the writer delt with the issue in one university puting which may take to non generalizability of the survey. In add-on to that, he measured the medical result utilizing a questionare which would n't give the right prevalence of such diseases since it is largely soundless ( no serological trials were run to find prevalence of viral infections, and the deficiency of describing viral infections could be due to pupils non cognizing that they are infected instead so them non being infected at all. ) Both ( Screening run of hepatitis C among underprivileged people confer withing in wellness centres of Lyon country, France ) and ( Increased hazard of viral hepatitis in Chinese male conscriptees with tattoos. ) where not generalizable to the whole population since in the first, the topics are people from certain centres ( underprivileged ) . While in the 2nd survey topics were selected from a military background-subjects were of a specific age group, had a high degree of unsusceptibility, and had a better wellness profile than the remainder of the population. Besides Risk factors for Hepatitis C virus infection among street young persons ( Roy et al,2001 ) had little sample size. The survey conducted by Raymond et Al, 2001 ( Infection control among professional tattooists in Minneapolis and St. Paul, MN. ) which tackled the issue of consciousness but non among people who get tattoos but among tattooist and stores had describing prejudice ( Questionnaire ) , and so their pattern was monitored which could hold lead to alter in behavior under monitoring. The GapThe Gap:Most of the old surveies dealt with the prevalence of HCV and its relation with Tattoos and piercing ( causes ) and other societal and fiscal factors, they besides studied medically its results, medical diagnosing and remedies, but they did n't undertake the issue of consciousness among people who are at hazard of HCV to analyze the existent cause behind high degree of this infective diseases. Therefore, no anterior surveies in Lebanon have attempted to analyze the impact of raising consciousness to hygienic patterns and infection control that should be in usage during tattooing or organic structure piercing and the hazard of undertaking Hepatitis C even though there are increasing marks that Lebanese adolescents are indulging in hazardous behaviours.